Film training in innovative marketing, films distribution methods with the participation of experts from four European countries was held jointly with Film Industry Association of Ukraine and Igor Iankovskyi All-Ukrainian Charity Foundation “Initiative for the Future” with the support of the Ukrainian State Film Agency. More than 400 Ukrainian filmmakers, producers, distributors, directors of cinemas, marketers participated in the training. The main goal of the training is to deepen participants’ knowledge of international marketing, sales, distribution and use of innovative strategies in film industry.
Key training topics were as follows:
• marketing of b2b and b2c;
• marketing online;
• work with festivals and publicity;
• work with sales agents;
• choice between classical and alternative distribution methods.
Wide audience of national filmmakers had a chance to listen to the talks, given by experts from four countries: Gudrun Buri (PR Factory, Belgium), Virginia Deveza (Alpha Violet, France), Joanna Soletskaya (Alhapanda, Poland), Alvaro Vega (Doblesentido, Spain).
“EAVE is delighted to held “EAVE on Demand” training in Ukraine, which is the first step of our cooperation, with a view to the subsequent breaking of new ground and making Ukrainian filmmakers part of our professional EAVE network. Right now, this seems to be logical step, considering that Ukrainian parliament has recently adopted the new law of Ukrainian cinematography support,” - Satu Elo, EAVE Programme Manager, said.
Founders of the Film Industry Association of Ukraine give an upbeat assessment of the first experience in large-scale training session holding for the experts in the field of films with the participation of foreign experts hold out promises to go extra mile.
“EAVE training was one of the first steps of the Ukrainian film industry towards its integration into European society. In the future we are going to hold similar events that will enhance the relations with international film industry,” - Volodymyr Yatsenko, Head of Film Industry Association of Ukraine, said.
Igor Iankovskyi, Founder of Charity Foundation “Initiative for the Future”, also took a favorable view of cooperation with FIAU and EAVE.
“For 5 consecutive years Charity Foundation, founded by me, is supporting Ukrainian cinematography. During this period we rendered assistance to a vast number of film directors in introduction of their films at major film festivals in Cannes, Berlin, Karlovy Vary, Locarno, and Tallinn. We held the Days of Ukrainian Cinema in Germany, France, Great Britain, Italy, Hungary. We gave grants for the for studying abroad to several Ukrainian film directors. Film Industry Association offered new educational format - to bring to Ukraine international experts, who will tell about recent trends in world’s film industry, will offer insights into innovative technologies of film promotion. We supported this idea, since it allows us to teach more cinematographers, and we hope to hold such meetings at regular intervals,” - Igor Iankovskyi, businessman and patron, said.
Ukrainian State Film Agency is also interested in proficiency enhancement of national cinematographers. Head of this Agency promises to promote holding of training programs for the national film industry.
“State Film Agency will keep on supporting such initiatives, since Ukrainian film is currently in the very need for the promotion and distribution competence. We will also bring even more speakers from other countries to cover all the knowledge about modern film industry both in local and global occurrences,” - Pylyp Illienko said.
Late in the evening, when the speech of the last expert was over, film industry representatives approached the organizers and enclosed their gratitude for such a useful event holding. Many of them posted pictures of the most interesting presentation slides during the lectures, and shared their impressions from what they heard with their workfellows.
EAVE (European Audiovisual Entrepreneurs) is the leading organization in the field of preparation, development and organization of a network for filmmakers in Europe. Training on marketing and distribution of cinema is one of the advanced training programs of the Institute. It combines considerable experience that EAVE has on the international market and the establishment of networks with an individual approach to the industry in Ukraine.
The unique method of training, developed by the company in 1988, combines training, development, networking and finding real business opportunities. It provides for the professional development of participants, by developing real cinema projects and connecting producers to the international market. The main objectives of such training are to ensure the development of professional capabilities of the region and to attract producers from different regions of the world to general film production. The unique international network EAVE has about 2000 manufacturers and key representatives of the film industry (sponsors, sales agents, distributors, etc.).
For additional information, please go to official website of the Film Industry Association of Ukraine or call 0671499128 Ivanna Khitsinska
Alvaro Vega (Doblesentido)
Alvaro Vega is a highly qualified specialist in the promotion of films. After receiving a degree in marketing, advertising and PR, he spent five years (2007-2012) managing marketing and promotional activities in Vértigo Films, one of the main Spanish distributors, is now under the structure of Wild Bunch. At this time, he has authored more than 60 films, from blockbusters to independent films. Currently, Alvaro is developing his activities as CEO and founder of DobleSentido, his own agency for marketing, communication, events and training, specializing in film.
Virginie Devesa (Alpha Violet)
Virginia studied languages and communication in Lyon. She received a scholarship to study photography and business communications in the United States. She studied both in Kentucky (WKU) and in Seattle (UW). The first experience in the cinema was in Kyiv. Virginia was part of the team that organized the film festival “Molodist” ("Youth"). On her return to France, she was hired by Celluloid Dreams, where she worked for 3 years. She studied film production at the CFPF in Paris and started working for Urban Distribtion as the head of the sales department. The experience allowed her to create her own company Alpha Violet, engaged in the advertising and distribution of films.
Joanna Solecka (Alphapanda)
Joanna successfully promoted numerous films to the most prestigious A class festivals, and also conducted two Oscar campaigns for the nominees Rabbit a laBerlin and Joanna. She brought her experience in Alphapanda to international PR and headed the Polish branch of the company, which covers the Eastern European market.
Gudrun Burie (PR Factory)
Gudrun Buri began her career at Belga Films, where she worked on such projects as Memento, Requiem for Dream, Sexy Beast and American Pie. After working briefly at Paradiso Films as a marketing and communications manager, she claimed to be a successful independent marketing and advertising consultant and has been in this position for more than 10 years. Together with Barbara Van Lombek and Marie-France Dupan created PR Factory, and cooperates with such companies as Films Distribution, eOne, Le Pacte, Pictures Dept.